Orange Innovations UK (Telecommunications)

Client Profile

Orange is one of the world’s leading telecommunications operators serving over 230 million customers in 33 different countries with fixed, mobile and broadband services. Orange Labs UK is the UK-based R&D arm of the Orange brand. Orange Labs UK is part of an international network of Labs that aim to be at the cutting edge of innovation and develop new products and services for Orange global business units.

ICG Proposition

A team of 7 ICG consultants worked for 6 weeks and delivered a slide deck and written report to the client.

  • Issues Identified:
    • Researching the business case for user data aggregation service.
    • Creating a service design for an operator platform that allows users to monitor and control data and third party transactions.
    • Examining ways to monetize the data aggregation service.
  • ICG Recommendations:
    • After fully understanding consumer behaviour and competitors, ICG determined the key focus points to be:
      • Ensuring consumers have control of their data management.
      • Tackling trust and reliability issues
    • ICG then broke the key focus points down and presented to the client effective methods to tackle the issues.
    • ICG also studied the consumers’ willingness to pay for data aggregation services and recommended pricing considerations as well as ways to maximize profits.